Surviving Trade Wars: A Marketer’s Guide to Strategy, Storytelling, and Staying Ahead Let’s be real—no marketer dreams of working through a trade war. We live for creativity, for insight-driven storytelling, and for crafting strategies that reach people in meaningful ways. But then bam—a headline hits: new tariffs, rising costs, disrupted supply chains. Suddenly, you’re not just […]
The Indian Premier League (IPL) has always been more than just a cricket tournament—it’s an ever-evolving marketing extravaganza. As we look ahead to IPL 2025, the stakes have never been higher for brands seeking to capture the imagination of millions of cricket fans. With innovative tech, evolving sponsorships, and a new wave of digital engagement,
The Indian Fast-Moving Consumer Goods (FMCG) industry is experiencing a unique and unexpected challenge. It’s not a supply chain disruption, product recall, or social media backlash. It’s something far more fundamental—the alarming shortage of salesmen. The backbone of retail sales, these foot soldiers of consumer brands, are vanishing at an unprecedented rate. Why? Because the
AI in marketing is like that overenthusiastic intern—sometimes brilliant, sometimes chaotic, but always keeping things interesting. For Chief Marketing Officers (CMOs), AI is a double-edged sword. It promises data-driven magic, automates repetitive tasks, and personalizes customer experiences like never before. But it also raises big questions: Is AI a marketer’s dream come true or a
The Indian cola market is witnessing an intense battle as Reliance Consumer Products Limited (RCPL) aggressively expands Campa Cola, shaking up industry giants Coca-Cola and PepsiCo. With price wars, retailer incentives, and shifting consumer preferences, the stakes have never been higher. As a marketer, this presents a golden opportunity to analyze strategic brand positioning, pricing
Introduction In today’s competitive world, businesses that understand their customers, industry trends, and competitors have a major advantage. Market research helps companies make data-driven decisions, minimize risks, and create effective marketing strategies. Whether you’re a startup or an established business, market research is essential for long-term success. In this guide, we’ll explore what market research
The Union Budget 2025, presented by Finance Minister Nirmala Sitharaman, lays the groundwork for India’s economic growth in an era of digital transformation, sustainability, and evolving consumer behavior. Marketers must assess the impact of budgetary policies on businesses, industries, and overall market dynamics to refine their strategies. This analysis explores the budget’s implications for marketing,
When it comes to marketing genius, Dream11 isn’t just a player; it’s the MVP of fantasy sports marketing. They turned fantasy sports into a cultural phenomenon by crafting a strategy as innovative as it is entertaining. Let’s explore how Dream11, the cricketing equivalent of hitting sixes with every ball, has become a marketer’s dream and
Introduction The Maha Kumbh Mela 2025, set to take place in Prayagraj, Uttar Pradesh, is not only the world’s largest religious gathering but also an unparalleled marketing opportunity. With an estimated 400 million attendees over 56 days, the event provides brands with a platform to connect with a massive and diverse audience. Marketers looking to
The television phenomenon Bigg Boss has captured millions of hearts over the years, but beyond the drama, laughter, and tears lies an untapped treasure trove of marketing insights. As marketers, the show offers a masterclass in consumer behavior, brand visibility, and audience engagement. Here, we delve into how Bigg Boss serves as an unparalleled platform
